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Promotional activations

With almost 31 million visitors a year, Centennial Parklands offers you an opportunity to share your brand with a broad sampling of people.

Centennial Parklands is one of the world’s best public parklands, boasting the convenience of being only minutes from the Sydney CBD.

People visit the Parklands for many reasons, including for exercise, to picnic, to meet family and friends, to attend events and workshops, to play sport or to walk a dog.

Our priority is to make each visitation a welcome, safe and enjoyable one for each visitor. We have a range of appropriate opportunities that will create brand exposure for your business, while respecting our visitors, our environment and our heritage.

Our priority is ‘fit’. We look for promotional activations designed to encourage Park users to interact willingly with your brand and experience your product. The activity on offer should not interfere with Park visitors’ recreational experiences.

Our places

Centennial Parklands encompasses three urban parks – Centennial Park, Moore Park and Queens Park. While 360 hectares in size, there are a few key locations that are appropriate for use as event promotion and sampling venues.

Centennial Park

The birthplace of modern Australia and one of the nation’s most historic public parks, Centennial Park offers a number of opportunities to link your brand with existing audiences, through experiential activations or small scale events (e.g. product launches; product testing like bikes, prams or picnic furniture).

Centennial Park audience profile

Walkers and joggers; children; families; team sports players; passive and active recreationists; dog walkers; picnickers; equestrians; and nature lovers.

Queens Park

Queens Park is a 26 hectare park that comprises open space, sports fields, a café and a playground.

Queens Park audience profile

Walkers/joggers; kids; families; team sports players; passive and active recreationists; and dog walkers.

Moore Park

Moore Park is Sydney's premier sports and entertainment precinct, offering a range of creative and flexible opportunities for experiential promotional activations and sampling around major events (subject to event organiser approval).

Moore Park audience profile

Major sporting event crowds such as cricket, rugby league, AFL and soccer fans; cyclists; golfers; families; males aged 18-50 years; and active recreationists.

Find out more about promotional activation opportunities

To enquire about the possibility of undertaking a promotion or sampling activity in Centennial Parklands, please call the Centennial Park and Moore Park Trust on (02) 9339 6699 or email us

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